THE SOURCE ATLANTIQUE DIFFERENCE
- Small enough to be a true team with great internal teamwork and genuine vendor partnerships
- Big enough to be a meaningful and impactful vendor with specialty and natural distributors and retailers
- A dedicated foodservice division servicing many classes of trade within foodservice
- Separate specialty, natural and foodservice brokers to properly cover all channels
- Expertise in 360 degree marketing programs including chain specific and consumer marketing programs
- Unparalleled inventory management resulting in a high fill rate among all customers
- Proven promotion and deduction management system
- Quarterly IRI chain specific data among many categories
- Possibility for synergies with sister companies – foodservice, private label
- Strong relationships and a stellar reputation in the trade
OUR SUCCESS FORMULA
The success of Source Atlantique is due to many factors — some internal to the company are:
Focus: Professional talents and energies are concentrated on a few brands to ensure successful market positioning, packaging, and sales plan execution.
Marketing: A strong marketing and sales philosophy begins at the initial stages of consumer research and product development, and extends through the development and implementation of strong support programs for accelerated sell-through.
Multi-Market: Our application of a multi-faceted sales approach to a market allows for comprehensive market coverage within various classes of trade.
We provide strong support programs to ensure successful sell-through of key brands. These include:
- Monthly published promotions
- Co-op advertising
- Product demonstration programs
- Shipper displays
- Coupon programs
We publish an annual holiday pre-book program providing substantial discounts for early orders during the fall holiday season. We tailor programs to the particular and individual needs of our customers.