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About Us 2017-11-20T18:56:19+00:00

Source Atlantique is the largest independent importer/master distributor of specialty foods. We specialize in Gourmet and Natural Foods sold through specialty retailers, natural and independent food stores, supermarket chains, mass merchandisers, clubs, food service, and gift packers.

OUR MISSION STATEMENT

To be the premier marketer of “specialty foods”, effectively partnering with clients and customers.

OUR STORY

Source Atlantique, Inc. was established in 1991 in New Jersey. Since the beginning, we built our business by concentrating on premium European packaged foods with heritage. Our focus is on key brands in important categories.

In 1996, we opened an office in the West Coast to continue the pursuit of national distribution for our key brands, as well as to service our customers more effectively.

Over the years, we have made several important acquisitions that broadened our brand portfolio and strengthened our market position – AKD Import and Export Company in 1998; the food division of Jaret International in 1991; Gourmet America, Hormel Food’s specialty food division and The Gilway Company, both in 2004. Our #1 brand, If You Care, a full line of environment-friendly kitchen and household products, was bought in 2005 from LaHarco Holding. The Peloponnese brand of Mediterranean specialties was bought from Hormel Foods in 2015.

Source Atlantique Booth

THE SOURCE ATLANTIQUE DIFFERENCE

  • Small enough to be a true team with great internal teamwork and genuine vendor partnerships
  • Big enough to be a meaningful and impactful vendor with specialty and natural distributors and retailers
  • A dedicated foodservice division servicing many classes of trade within foodservice
  • Separate specialty, natural and foodservice brokers to properly cover all channels
  • Expertise in 360 degree marketing programs including chain specific and consumer marketing programs
  • Unparalleled inventory management resulting in a high fill rate among all customers
  • Proven promotion and deduction management system
  • Quarterly IRI chain specific data among many categories
  • Possibility for synergies with sister companies – foodservice, private label
  • Strong relationships and a stellar reputation in the trade

OUR SUCCESS FORMULA

The success of Source Atlantique is due to many factors — some internal to the company are:

Focus:  Professional talents and energies are concentrated on a few brands to ensure successful market positioning, packaging, and sales plan execution.

Marketing:  A strong marketing and sales philosophy begins at the initial stages of consumer research and product development, and extends through the development and implementation of strong support programs for accelerated sell-through.

Multi-Market:  Our application of a multi-faceted sales approach to a market allows for comprehensive market coverage within various classes of trade.

We provide strong support programs to ensure successful sell-through of key brands.  These include:

  • Monthly published promotions
  • Co-op advertising
  • Product demonstration programs
  • Shipper displays
  • Coupon programs

We publish an annual holiday pre-book program providing substantial discounts for early orders during the fall holiday season.  We tailor programs to the particular and individual needs of our customers.